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THE HOUR BEFORE
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WHERE CRAFTSMANSHIP REVEALS PERSONALITY
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IU joins Jaeger-LeCoultre as Global Ambassador through The Hour Before, an intimate format where stillness becomes strength, and every answer reveals a woman who has always known exactly who she is. Assertive, authentic, and quietly relentless.
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REVERSO
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A SHARED PURSUIT OF EXCELLENCE
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Long before she became part of the Maison, IU was drawn to Jaeger-LeCoultre for its quiet confidence. The sense that true excellence needs no introduction. A conviction she has always shared.
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