Discover the new episode of The Hour Before unveiling Global Brand Ambassador IU
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WHERE CRAFTSMANSHIP REVEALS PERSONALITY
 
 
THE HOUR BEFORE
 
 
 
WHERE CRAFTSMANSHIP REVEALS PERSONALITY
 
 
 
IU joins Jaeger-LeCoultre as Global Ambassador through The Hour Before, an intimate format where stillness becomes strength, and every answer reveals a woman who has always known exactly who she is. Assertive, authentic, and quietly relentless.
 
 
 
DISCOVER THE SERIES
 
 
 
 
REVERSO
 
 
 
A SHARED PURSUIT OF EXCELLENCE
 
 
 
Long before she became part of the Maison, IU was drawn to Jaeger-LeCoultre for its quiet confidence. The sense that true excellence needs no introduction. A conviction she has always shared.
 
 
 
EXPLORE THE REVERSO COLLECTION
 
   
A SHARED PURSUIT OF EXCELLENCE