Marketers are often expected to ‘do more with less’. 🙄

SMS is the channel that actually does just that.

Doing more: Click-through rates are 26% — that’s seven times higher than email. It’s clear audiences respond to SMS marketing, and once they’re on your list, they stick around. Global unsubscribe rates sit below 0.5%.

Doing less: With just 160 characters and no design requirements, you can get an SMS campaign created in a matter of minutes. And when you’re a Dotdigital customer, one click will convert your email campaign into an SMS for you.

Download our SMS cheatsheet for:

Our 2026 Global benchmark report found that SMS sends grew 57.2% year-on-year. The channel is only getting bigger — now's the time to get started.

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