61% of customers think brands are getting personalization “just right”.
But only 15% find marketing “very relevant”.
This raises an important question: if personalization is landing, why don’t customers think it’s relevant?
Firstly, it’s important to remember that personalizing messages and creating relevant messages aren’t the same thing. Personalization is knowing who someone is: “Hey Marketer! Welcome back”. Relevance is understanding what they need in the moment: “Your Align Leggings are back in stock”.
The gap between knowing and understanding is where your opportunity lies. Closing it doesn’t need a big team, tons of data, or complex technical solutions. What you need are marketing automation flows that react in the moment to real customer actions.
We’ve pulled together five flows that will help you show up for your customers at exactly the right moment.
Check it out »
