See what drives customer loyalty across generations and location

Hi Marketer,

You’re probably familiar with the concept of love languages, all the different ways people give and receive affection.

Well, customers have those too. We’re calling it their loyalty language.

Because just like romantic relationships, your customer relationships need to be nurtured in the right way for a long and happy life together. ❤️

We recently surveyed 4,000 shoppers to find out what makes them loyal to a brand and ask what perks keep them coming back.

The perks your audience prefers vary by generation, so we’ve broken it down for you in our latest blog.

See Gen Z’s loyalty language »

See Millennials’ loyalty language »

See Gen X’s loyalty language »

See Baby Boomers’ loyalty language »

And it turns out, one of the top loyalty drivers is also how shoppers find new brands in the first place. We love it when one strategy looks after both ends of the customer journey!

Get all of the findings, including generational and regional splits plus plenty of advice in the blog.

Create loyal customers with Dotdigital