Hi Marketer,
If you asked around your business, “What does our ideal customer look like?” would you get the same answer from everyone?
If your answer is anything other than a definitive “yes”, that’s usually a sign that different teams are working from different ideas of who the ideal customer is.
A lot of marketers end up building personas based on who they want as customers, rather than using customers who have actually bought from them before.
Your real customers are where genuine insight lies. They’ll show you which channels, messages, and products actually resonate. That’s the difference between a buyer persona and an ICP grounded in real customer behavior.
In our latest blog, we break down the difference between the two, why buyability matters more than sellability, and how to use real customer data to build an ICP that actually shapes your marketing strategy.
