Hi Marketer,
Marketers have never had more personalization tools at their fingertips. AI-powered platforms, real-time data, smarter segmentation, you name it.
So why do only 15% of shoppers say brand messages feel "very relevant" to them, down from 23% just a year ago?
We surveyed 4,000 consumers globally to find out what's actually going on for our latest Customer Trend Index. The findings cover six areas marketers ask us about all the time, with answers straight from the people you're trying to reach.
