Hi Marketer,
Personalization sounds great in theory.
Until you're manually trying to create five versions of the same campaign for different subscribers, and suddenly you're feeling a lot like Monica Geller making Thanksgiving dinner.
One customer wants discounts.
One wants product updates.
One only wants to hear from you once a month.
And one would rather never hear about Valentine's Day ever again.
Thankfully, technology is here to help.
Preference centers let your subscribers tell you exactly what they like, how often they want to hear from you, and the channels they prefer.
Then, dynamic content lets you meet those preferences without multiplying your workload.
BUT (and it’s a big but) you can’t do that without gathering those preferences in the first place.
Which is exactly what we cover in our latest blog. Learn:
