Hi Marketer,
Do you know your customers, or just who they are? The difference is subtle, but it matters.
One is a name, an email address, a birthday. The other is what's sitting in their cart right now, and which campaign made them convert.
Really getting to know your customers means collecting as much data as possible. For that, you need a joined up tech stack. Web tracking should feed your CRM, which should shape your automation, all pulling from one place to see the full customer picture. That's how knowing who your customers are turns into knowing what they want, what drives them to act, and what keeps them coming back.
To help, we created a checklist so you can see what data you have and what you still need to keep customers engaged.
