THE CMOS OF TOMORROW
 
 

July 2025
 
 
 
 
 

Hi Andy,

They say “X marks the spot,” but in marketing, X better mark revenue. Otherwise, what are we even doing??

I’m excited to share something I’ve been working on:
📘X Marks the Spend: A Treasure Map for Turning BFCM Intent into Revenue

Inside, you'll find the real story behind how shopper behavior is shifting (especially during these tariff-able times), what last year’s data told us, and how AI + identity can help you turn window-shoppers into loyal customers this holiday season. It’s tactical, honest, and (I hope) actually fun to read.

Massive shoutout to the team for making it look like something you actually want to open. I mean… who doesn’t want their Q4 strategy delivered via treasure map?

There’s more coming too — we’re building out an interactive treasure map landing page packed with extra tools and resources, so keep an eye out for that in the next few weeks.

Until then, download the guide, pour yourself a strong coffee (or rum — no judgment), and let’s start plotting.
 

Jennifer Yeadon

Director of Content

Wunderkind
 
 
 

We Just Launched "Build" — and Yes, It’s Kind of a Big Deal

We’ve officially rolled out Build with Wunderkind — a flexible integration framework that lets brands plug our data, triggers, and decisioning power directly into their stack. SDKs, APIs, real-time Signals... you name it. If your team’s ever asked, “Can we do it our way?” the answer is now: absolutely.

And speaking of smart takes, our team just dropped a webinar episode all about Build. You should definitely listen to it.
 
 

Inbox Intermission

At the 2025 Cannes Lions festival, what percentage of CMOs reported plans to invest over $10 million annually in AI, up from 57% the previous year?

A) 60%
B) 65%
C) 71%
D) 75%

👉 Think you know the answer? Find out here.
 

We Won’t Stop Until the Tariffs Do!!

That’s right, we have done yet another survey on how consumers are dealing with the tariffs. (And we’re going to trend these — stay tuned!) Our June 2025 Consumer Impact Report shows just how much pricing pressure is reshaping behavior — and it’s not subtle. Shoppers are deal-hunting, cutting back, and watching their wallets like never before. This is the reality check your Q3 strategy needs.
 
 
 
 

This is THE Tea ☕

Yes, really. One global iced tea brand teamed up with Walmart Connect and WunderKIND Ads to drive over $3M in incremental revenue and a $10.85 ROAS (with benchmarks around $4). By combining Walmart’s first-party data and closed-loop measurement with Wunderkind’s post-content ad tech, this CPG brand didn’t just reach shoppers — they moved them to buy.
 
 
 
 

This is a General Shoutout, But No Less Important

If you haven’t checked out the resources page lately, now’s the time. We’ve been busy. New guides just dropped for finserv, restaurants, airlines, CPG, and more. If you’re looking for fresh ideas, vertical-specific insights, or just something smarter to send your team, it’s all there — waiting to be bookmarked.
 
 

Retail and eCommerce Masterclass

Join Wunderkind in New York City on July 15 at the Retail and eCommerce Masterclass event. We’ll present our latest research highlighting consumer sentiment and next steps for brands as tariffs affect the BFCM season.
 
 

Request Your Invite - Wunder 2025

For the first time, Wunderkind is opening invitations to our VIP exclusive executive retreat, Wunder. Join us at Hotel Bardo, named one of Conde Nasté’s best new hotels for an incredible two days! (This is a retailer/brand only event, all requests are subject to review.)