There’s a conversation happening in marketing right now — and it’s a little uncomfortable.

It goes something like: “Is my ESP… enough?”

Short answer: yes. But also… not on its own.

That’s exactly what we’re unpacking in our upcoming virtual event: ESP vs. Identity. And before anyone panics, this isn’t about replacing your ESP. It’s about finally understanding what it can (and can’t) do on its own.

Because ESPs are incredible at orchestration — building flows, sending messages, optimizing journeys. But they can only engage the audience they can see. And that’s where things start to break down and brands start to lose out.

If most of your traffic is still anonymous (spoiler: it is), then even your best-performing flows are operating on a fraction of your total opportunity.

That’s where identity comes in — not as a replacement, but as the missing layer. The piece that expands who you can reach, fuels smarter decisions, and actually gives your ESP more to work with.

In this session, we’ll break down:

• Why this isn’t an either/or conversation
• What modern stacks look like when identity is in the mix
• And how brands are unlocking more reach (without adding more noise)

I hope you’ll join us on Thursday, April 9th at 11am ET | 4pm BST. 

According to P&G’s Chief Brand Officer Marc Pritchard, what is the biggest shift brands must navigate in this new era of marketing?

A) Moving entirely to influencer marketing
B) Shifting from mass reach to one-to-one personalization
C) Increasing TV ad spend
D) Eliminating first-party data strategies

👉 Answer here...

The partnership momentum continues. With Braze, we’re extending identity-powered reach into another powerful orchestration platform — helping brands recognize more users and activate smarter, more personalized journeys. Because again, it’s not about replacing your tools. It’s about making them work harder.

You know all that traffic you can’t quite reach? This blog walks through exactly how to turn anonymous visitors into identified audiences within Klaviyo — and then plug that intelligence straight into high-performing flows. More signals in, better results out. Simple in theory. Powerful in practice.

If you’re managing client performance, you already know the pressure: do more with the same (or less). This quick read breaks down how agencies are plugging in Wunderkind pilots to unlock incremental revenue — fast. No long timelines. No heavy lifts. Just measurable impact your clients can see.