John Varvatos is pleased to announce our return to SoHo with a new flagship boutique on 73 Wooster Street, just steps from our corporate headquarters. This opening marks our return to one of NYC’s most iconic neighborhoods, where our brand once had a presence.
Inside, discover the Fall ’25 collection, including the 25th Anniversary capsule, alongside limited edition pieces, 18k gold jewelry, and signature fragrances. Personal tailoring services and curated artwork from the Morrison Hotel Gallery elevate the experience.
The boutique also features wooden sculptures and exclusive artwork from two local artists, infusing the space with SoHo’s distinctive character.
