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Design, Tech & Arts for Curious Minds
The original Apple Control Panel from 1984 had no text labels (from Frame of Preference)

The links are at the pool and they’re refusing to get out. This time we’re colliding professional decline, settings menus as works of art, T-Rex racing, cafeteria pizza and throwing out the roadmap. More on that last one next.


Skip around, read what you want to! Find something interesting in your internet travels? Send me a link

—JH

Article

Why we threw out our roadmap and started a lab

I can’t think of a better time to make space for adapting to the unknown. If changing economics, markets and AI have you scrambling, consider throwing out your plans, starting a lab and regaining your sanity. Enjoy the article. —JH
Article by Paul Johnson  /  Read in browser

"What's on the roadmap?"

After 20+ years of designing software, I’ve been asked this question countless times.

Until fairly recently I answered positively and ambitiously: “We can probably work that in.” Or, “We hope to start this fall.”

But the more specific and enthusiastic the answer, the more proportionally stressful and misaligned the delivery, it seems. Perhaps you’ve experienced something similar in your career. Even if you don’t have a formal roadmap, no doubt you have plans and others who want to know when they’re coming — be they your boss, customers, or a teacher. And the biggest problem with plans is that they never play nicely with our calendars.
 

Roadmaps Create Debt

We can only share future plans in terms of years, quarters, or months, so naturally we create proportionally specific obligations. Even soft roadmap commitments create small amounts of debt for our future selves and often, our team too.

Do you feel some trepidation around those future plans no one’s been able to get to yet? Held back from acting on an unexpectedly opportune moment? That’s the subconscious weight of debt accrued.

Alternatively, we might be entirely non-committal about future possibilities. While this avoids debt it's frustrating to hear (and certainly isn't inspiring). Yet time is all we have to slot future plans into. So what’s the solution?
 

There’s More Than One Kind of Time

A few years ago, one of our partners introduced me to an intriguing idea. Ancient Greeks had two words for time but we only have one — and that additional word makes a world of difference.
 

1. Chronos Time (“chronological”)

Refers to sequential time slotted into predictable categories (months, deadlines, phases). It sounds familiar because it’s the only kind of time we modern folks know. And it’s the root of our troubles with roadmaps and plans. Chronos is useful for goals, execution, sequencing, quantifying, planning, budgeting, incremental improvements, and scaling.
 

2. Kairos Time (“when the time is right”)

It's opportunistic, unplanned, and unpredictable. We lack a modern word for it, but we can feel it when we enter Kairos time. It happens when we lose all track of time exploring ideas only to “wake up” with an insight that colors all we planned before (if we let it). Kairos is when we get an instinctive sense that it's time to move forward or sense that things aren’t quite ready yet, regardless of what our to-do list or calendar has to say about it. Kairos is useful for discovering transformative potential and is all the things Chronos is not: unmeasurable, unpredictable, unplannable, transformative, and subjective.

In a culture that only sees one kind of time, it feels like swimming upstream to carve out space outside the bounds of our calendar or to-do list. But making space for creative, opportunistic shifts not only results in better long-term results, it helps us feel more creatively inspired in our work. (And uninspired people don’t create inspiring products.)

The first step to making space for Kairos time is to name it something other than a project, to.-do list, or any other Chronos tool. Our team named our space "The Labs". It totally replaced our "Roadmap."

How to Create Your Own Lab Space

The Pathwright Labs aren't a physical location, but a mental space we enter to explore and experiment with new ideas debt free. We keep our Labs unique by using a different set of collaboration principles and tools than we do for most other work. Here are five of them

Keep reading for specifics and tools for all 5 ideas. They’re super practical, just too long to include here without melting your inbox.

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Dead Cat

10 curious links that would have killed the cat

🪨 Architecton, a gorgeous upcoming film on architecture and the secret life of rocks. Reminds me of Koyaanisqatsi.
📺 How does a screen work? "Any time you see a pixel light up, you are witnessing actual witchcraft before your eyes—light bending through electric crystals just so you want read a tweet in bed.”
📉 Your professional decline is coming (much) sooner than you think. You’ll do your innovating in your 20s and 30s when fluid intelligence is high. As crystallized intelligence (aka wisdom) builds starting in your 40s, shift into teaching and mentorship. You can do that for the rest of your life.
⚙️ Frame of preference—A journey through the first twenty years of Mac’s control panels. Look, your mileage may vary on the topic. But you must follow the directions and watch the todos check themselves off as you interact with the incredible emulators!
📐 Media Cheat Sheet. Instantly find the latest social media & ad specs in this searchable directory. 183 of them across 17 platforms. Honestly very helpful.
Human racers in T-Rex costumes compete in a preliminary heat.
🦖 Highlights from T-Rex World Championship races. It is rare indeed that an article lives up to the hype of its sensational headline, but this one does.
🍿 The Design Museum will feature an exhibition of pieces from Wes Anderson’s personal archives. 600 pieces, 32 years, 13 films, 1 highly particular guy. Don’t think I’ll make it to this one, unfortunately. It’s a long drive to London from South Carolina.
🌈 The story of how Reading Rainbow was created to combat summer reading slumps, bridging the literacy gap with the magic of stories. I watched as a kid. I remember most Burton’s openness to the world and kindness to my young mind.
🍕 Making school cafeteria pizza from the 1980s & ‘90s. If you grew up in the ‘80s and ‘90s then you probably remember eating this on Pizza Day at school. Loved the history lesson in the middle!
🎬 100 years of history in 100 films. Cut to chronological order, scenes from Anastasia to Pacific Rim represent the flow of a century. They’re listed in order in the video description.

New at HQ

in Greenville, SC

Last Thursday we hosted our first of five PathCamp ’25 sessions. Our own Mark and Paul Johnson reminisced about where the web’s been so far and how it’s taking things in an unexpected direction next. Really fun one!

Next month we’re back with Jeremy Caplan for the wonder tools that make daily tasks a little easier.

Join us as we dig into which AI offerings are actual worth it in detail. Jeremy is the Director of Teaching & Learning at CUNY’s Newmark Graduate School of Journalism and the author of the excellent Wonder Tools newsletter.

Save my spot!
About PathCamp →

*  *  *

I hope summer’s been treating you well! We’re near the end of it—academically speaking, anyway. At my house we’ve consumed nigh-infinite servings of popsicles and ice cream, read stacks of library books, been to the pool dozens of times, watched a raft of movies from Hey Kids, Watch This! and put balm on scads of mosquito bites.

May your days be sunny, your openness be high, and your beach towels ever drying on the railing.

High five,
Justin Hall
Editor, Partner at Pathwright
Pathwright helps you create the simplest, most well-designed paths the world has ever seen.

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Articles and ideas linked to here are for you to explore and form your own ideas about. They don’t necessarily reflect Pathwright’s own exact thoughts, beliefs or culture, nor do they reflect specific guidance from Pathwright on a topic. We enjoy mixing it up with other people’s ideas and want to pass the interesting ones on to you.
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