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Hey MailerLiters 👋,
"When is the best time to hit send?" This is one of the most common questions that email marketers ask. So, we dived into the data of over 2 million campaigns to find the answer.
While the traditional morning window (8 AM to 11 AM) is still the king of visibility, the real action is happening much later. Except for Fridays, click rates peak between 8 PM and 9 PM!
Key takeaways from the study:
The Friday sweet spot: Friday at 6 PM is the perfect storm where opens and clicks align at their highest levels Skim now, click later: Subscribers often skim in the morning but wait until they’re relaxed at night to actually engage Industry peaks: Creators see the most action on Monday nights, while e-commerce hits its stride on Tuesday afternoons
Ready to work smarter, not harder? 😉
Hit the link below to see when the best time is to send emails for your industry, plus the tools you can use to automate the perfect send time.
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