Hi there,
Not long ago, “wellness” and “happy hour” belonged to completely different worlds.
Today, those worlds have merged. A new generation is rewriting the rules of socializing, and they’re doing it without the hangover.
The shift is seismic:
- The functional beverage market is expected to hit $60B by 2030¹
- 65% of Gen Z² believes food and drink should act as medicine
- Younger consumers are drinking less alcohol than any generation before them
It’s causing investors to take notice in functional beverages. PepsiCo acquired Poppi for $1.95 billion³. It’s just one example showing that our category is maturing fast and consolidating around early leaders.*
That’s the cultural and market backdrop powering Kin Euphorics. We created the first functional social tonic. It sits perfectly at the intersection of two booming markets: wellness and social connection.
With premium placement at Target, Walmart, and Sprouts, and a loyal community fueling our organic growth, we are poised to become the defining name in intentional drinking.
I can’t wait to welcome you as part of the Kin family.
Sincerely,
Jen Batchelor
CEO, Kin Euphorics
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*Mention of other brands or their business results is for example purposes only and should not be taken as a prediction or guarantee of Kin Euphorics' performance.
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