Dear Kitsch family,
Kitsch is older than my daughter. Older than my marriage. Old enough to get a driving permit.
When I started, people called what I was doing "cute". Even a year ago, I'd still catch the glances — the polite smiles that said sure, sweetie. I spent years explaining what we were building to people who didn't quite believe it yet.
But here's the thing: I always believed in you.
Not in some abstract "our customer" way — I genuinely believed that you deserved better. More fun. More thoughtful. At a price that didn't make you wince. That belief is the whole company.
Sixteen years later, you're reading this email, and I'm honestly still a little amazed by that.
To celebrate, we're offering
26% off sitewide. Shop it here before our Anniversary Sale ends tomorrow.
Thank you for being the reason this thing worked.
With love,
Cassandra Morales Thurswell
Founder & CEO, Kitsch
