Tomorrow is Heather Perry's birthday! Join us in celebrating her remarkable drive, passion, and championship competitive spirit. WBC is the espresso Heather used to claim 2nd place at the World Barista Championship. Here's to another incredible year of both WBC and Heather Perry. How Does an Award-Winning Espresso Stay Consistent Year After Year? Coffee is a seasonal product and natural crop, meaning each harvest and each bean is different. Even if a producer uses the same exact formula, their crop can be different based on natural occurrences such as changes in soil or climate. So, how can our WBC World's Best Espresso still be offered when it was first introduced in 2007? The answer comes down to sourcing, blending, and roasting. While the specific lots may change as fresh harvests arrive, we continually source coffees that deliver the same flavor profile, carefully making adjustments in order to maintain the signature cup our customers know and love. Another key is our post-roast blending process. Instead of roasting every coffee together, each origin is roasted individually to highlight its own strengths before being blended. This gives every component the attention it deserves, creating the balanced espresso that has defined WBC for nearly twenty years. Join us as we continue to celebrate WBC Celebration Week, where every bag of WBC purchased online between July 5th and July 12th will automatically earn 300 bonus Klatch Rewards points. |