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Hi Andy,
AI has sent the world of apps into overdrive. More are launching than ever before, but winning has never been harder.
Similarweb's new report ‘The App Explosion After AI, and What it Means’ tells us exactly what's happening, and what you can do about it.
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Want a little taste? Here’s some highlights:
🚀 Monthly app releases are up around 50% YoY, with 120,000 per month in early 2026
📉 75% of new Android apps don’t reach 1k downloads - more apps are appearing, but breakout success is still rare
🔍 AI is completely changing how users discover apps, with AI referrals to app stores hitting 8.9M in April
🔄 Even breakout AI apps are struggling with retention: Grok's 30-day retention sits at 8.2% vs. ChatGPT's 22.2%, despite a lot growth in monthly active users
Read the full report to understand how to cut through the AI noise and find where the real opportunities are hiding, in a time when building an app has become the easy part. | | | | |
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Laurie Naspe |
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Consumer Insights & Custom Research Leader |
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Similarweb | | | | | | |
