We just had a record-breaking month at Mid-Day Squares.
And it started with a problem.
Cocoa prices spiked. Fast.
Our core product, chocolate, was under pressure overnight.
We had two options: raise prices, or rethink everything.
We chose the harder path.
No price hikes.
No shortcuts.
Just building something new.
So we did.
No chocolate. No bread.
Just peanut butter + jelly, reimagined.
We launched PB&J Strawberry.
Then Grape.
At the time, it felt like a risk.
New product.
No proof.
Now?
It’s one of our top sellers, and our #1 online.
What started as a crisis became a new lane for us.
Simple lesson: you don’t control the problem, but you control the response.
We chose to build.
Big love and appreciation for our team, our partners, and everyone in #CrewLove for riding with us.
Jake, Nick, Lez + All of the MDS Crew!
P.S. Running low on MDS? Restock here!
|
You received this email from Mid-Day Squares. If you would like to unsubscribe, click here. |