"Sun protection has never looked so good" -TODAY

Hi Friend,

Did you catch us on TODAY with Jenna & Sheinelle this morning?

Swimwear expert Kimmay Caldwell featured Line in the Sand as her top pick for sun protection — and we're still pinching ourselves. She showed off the Splash Around Swim Dress, Jump In 3/4 Swim Leggings, and Abaco Sea Hat as the ultimate UPF 50+ lineup for summer.

Shop Phyllis' full look from the show below!

From morning dip to sunset cruise and every activity in between

The perfect pairing for additional sun coverage without sacrificing style

This reversible, SPF-coated hat keeps you protected from head to toe

Shop All Styles

This is our Line in the Sand. Built-in UPF50+ protection so you can move freely, feel confident, and know your skin is protected. 100% of profits are donated to cancer and ocean research.

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Line in the Sand 1127 Langley Lane McLean, Virginia 22101