This UV Awareness Month, chase more moments without sacrificing protection from the sun.

Hi Friend,

July is UV Safety Awareness Month, and we're not just here for the SPF reminder — we built our entire line around it. Every piece is UPF-rated to block the sun before it touches your skin, so you can stay in the water longer without the burn or the reapplying.

Our mission is to help you stay out longer, chase more moments, and worry less about what the sun is doing while you do it.

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The sun doesn't take the day off, and neither does your sun protection.

Move freely and feel protected in sustainable UPF50+ styles.

Never choose between staying safe and staying in the moment again.

This is our Line in the Sand. Built-in UPF50+ protection so you can move freely, feel confident, and know your skin is protected. 100% of profits are donated to cancer and ocean research.

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Line in the Sand 1127 Langley Lane McLean, Virginia 22101