We’re launching our biggest ready-to-wear yet, and with a new branding: “Whateverwear.”
After seeing too many women fall victim to algorithm-produced looks and cookie-cutter style, the playful provocateur in us is taking a stand when it comes to our second-layer.
“Wear. Whatever. You. Want.” is both an invitation and a manifesto. It’s not about perfection, but perfect mismatches; sleepwear doesn’t only belong in bed. Swimwear makes a great dinner outfit. Oversized boxers look just as good on women as they do men. And lingerie always deserves an audience.
