Hey Andy, 

I just wanted to thank you for signing up to Lifecycle Leaders. I know there are a million newsletters out there, and I don't want this to just feel like another one to you. I truly want it to driven by the community, which means I need your feedback help to shape it.

I created this because I wanted something that would make me smarter writing it, and you smarter reading it. Something honest, tactical, and human.

And yeah, I know… this is technically a Hightouch thing. So you might still be a little skeptical. Totally fair (I would be too.)

Every 2 weeks, I’ll send you one of the following: 

• A detailed customer journey breakdown from the largest brands in the world (next up is Starbucks)
• An exclusive POV from real lifecycle marketers working in the trenches

I want this to be built by the community for the community, so please shoot me an email or connect with me on LinkedIn. I'd love to talk to you, and I genuinely need your feedback to shape this thing.

With that, I'll leave you with a quote from my first boss that I've never forgotten:

"Focus on delivering as much value as you can to the customer every day."

That’s our goal.

Thanks again for giving this a shot.

— Luke Kline

With that, here's the latest content from previous newsletters:

• An analysis of True Classic's abandon cart Journey (2025)
• The strategy behind Netflix's win-back machine

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📬 Move this to primary so you actually see the next teardown

👥 Add me to contacts (it’s basically lifecycle whitelist mode)

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