In this series, MACCAPANI’s most inspiring women—writers, fashion icons, chefs, designers, and other extraordinary LADY MACCA—share their unique relationships with fashion and what inspires their choices when dressing for the world. |
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Hello Lady Maccas!
As summer begins to slow, we spent time with Helena Cuesta, Madrid-based jewelry designer, creative, and digital muse with a talent for turning the everyday into something quietly iconic. Whether styling sculptural looks or capturing the softness of natural light, Helena brings a poetic, body-aware energy to everything she wears.
We spoke with her about personal style as a form of storytelling, and how Maccapani pieces fit into her rhythm. From the punk edge of the holographic Moto T to the fluidity of a sheer skirt, from the structure of a Daisy corset set to the playful sharpness of the orange Macca Bag, Helena’s wardrobe choices reflect both restraint and rebellion.
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What do you aim to achieve or express when you dress for the world?
First of all, I like to dress for myself. I love clothes, and I love feeling beautiful. I’ve always enjoyed standing out, dressing differently, not following trends, and letting my personality come through.
Is there a particular item of clothing you’re emotionally attached to? Can you share the story behind it?
So many. I get really attached to my things—it’s hard for me to let them go.
One piece I love is a vintage Gucci bag with a heart on the front, in pink suede. I found it on Etsy and I think it’s from the ’90s. It’s just so cute. I’m also very fond of a denim Fendi Baguette with embroidered flowers that I got years ago for a ridiculously good price.But my latest treasure is a top I found at a vintage store in New York—the same one Carrie Bradshaw wears in Season 2 of Sex and the City. I had to get it the moment I saw it.
What kind of Lady Macca do you feel like right now?
A blessed one. I feel very lucky to have the life I have—a job that allows me to travel, time to do what I love, and the chance to enjoy my family and the people I care about.
I’m a woman who’s still very connected to her inner child, and I think that’s essential to feeling young. It helps me live with more joy and passion, and keeps my excitement alive—to discover, to search, and to find.
When I wear Macca, I feel fresh. I feel young. It’s fun and chic.
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The Macca Bag in orange is such a sharp punctuation mark. What’s your relationship to color when you dress?
I love the Macca Bag. It feels like a retro travel case from the ’60s and gives off such a vibe when I wear it. I usually dress based on how I feel when I wake up. It all depends on my mood. But I do love mixing colors, especially purple with orange or blue with orange.
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What’s a day in your life in Madrid like? How do your looks shift from morning to evening?
In the morning, I go for comfy pieces like the Baby T or Moto T, especially if I’m working from home or running errands around my neighbourhood. I love buying flowers—I always keep fresh ones at home. In the afternoon, I dress up depending on my plans. If I have an event, I’ll put more thought into the look, like pairing one of Maccapani’s Daisy corsets with a more dramatic skirt. But honestly, a great pair of jeans and a good top always works, especially when elevated with the right accessories.
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Which Maccapani piece is your favorite?I’m obsessed with the silver and black Nice but Naughty dress. The pattern, the side slit... it’s so sexy and chic. Perfect for a night out or for when you want to feel like the it girl.
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