Maggie! You have the best conversations with people! This conversation with Jackie was so intimate and beautiful. - HSR Angel

Jackie Aina-Asamoah joins Maggie Sellers Reum to talk YouTube virality, Black women in makeup, dark skin representation, FORVR Mood, luxury, money, NDAs, internet drama and building a fragrance empire!

Can you believe Jackie went from being paid $300 a month in the Army to becoming one of YouTube’s biggest beauty voices - at a time when makeup counters didn’t even display her shade! She tells Maggie what happened when she called out brands for failing darker skin, why they had to listen and how it made her career…

Jackie also spills on selling 20,000 candles in four hours, why she DOESN’T want a $1B business, never going back to broke, working with her husband Denis Asamoah, blocking trolls, hiding her wedding online, parasocial fans and how you can protect your brand on social media!

What We Cover:

Today’s Podcast Uniform

Jackie’s Top 10

01. The Body Lotion
POV: you finally stop searching. This has been my ride-or-die for the softest, best-smelling skin ever and I genuinely cannot explain why people are still comparing things to the blueprint.

02. The Silk Essential
There’s something about adding a little luxury to your routine that changes everything. Small details matter.

03. The Signature Scent
Every single person should have at least one signature scent. Fragrance is how I embody a mood before I even say a word.

04. The Lip Saver
I absolutely cannot have dry lips. This is one of the few products that actually keeps them hydrated for hours.

05. The Curl Product
This keeps my wash-and-go looking fresh way longer than it should. Mielle doesn’t just make products for textured hair, they honor it.

06. The Home Mood
When someone walks into your home, scent changes the entire experience. This literally smells like meditation in a candle.

07. The Travel Essential
Your self-care routine deserves its own carry-on moment. Chic, compact, and somehow fits everything.

08. The Makeup Staple
We basically have to be in a state of natural disaster for me to run out of this. It’s been my favorite for years for a reason.

09. The Cleansing Oil
Some cleansing oils just feel oily. This one actually feels nourishing and makes taking makeup off feel like skincare.

10. The Concealer
I haven’t been this excited about a concealer in a very long time. The blend, the finish, the hydration… it just hits.

Hot, Smart, Rich Tips

For me, building a personal brand is a non-negotiable because it creates leverage that extends far beyond any single job or opportunity. When you invest in your voice, your perspective, and how you show up consistently, you’re not just building an audience, you’re building equity in yourself that compounds over time and opens doors you didn’t even know existed.

I believe taking ownership of your financial future is essential because no one else is going to do it for you, and learning how money works is a skill you can’t outsource. The smartest thing you can do is get curious, ask questions, and start small, because financial literacy isn’t about being perfect, it’s about building confidence through understanding and making more informed decisions over time.

Being intentional about the rooms you’re in matters because proximity to the right people can completely shift your trajectory and open doors you can’t access alone. The environments you choose, the conversations you’re part of, and the people you surround yourself with all influence how you think, what you believe is possible, and ultimately the level you operate on.

Favorite Part of the Conversation

The reminder that you don’t wait to feel confident to start, you build confidence by taking action and betting on yourself before you feel ready. It reinforced the idea that clarity and self-belief come from doing, not overthinking, and that the people who get ahead are the ones willing to move before everything feels certain.