Priceline brings back its Negotiator to combat soaring travel costs

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans.

Heineken urges US workers to embrace volunteer benefits and watch the World Cup

The brewer is offering soccer fans a way to find local volunteer opportunities that align with match days and is supporting the effort with a campaign.

The gap between modern and legacy ESPs is widening

Where Nike’s marketing comeback is stumbling — and where it can still win

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

Foot Locker debuts year-round basketball brand platform under new CMO

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.

McDonald’s, Recommitting to Chicago, Strikes Soccer-Stadium Naming Deal

MrBeast’s creator platform signals a more programmatic creator economy

What CX leaders need to know about Gen Alpha’s influence