May 22 - French’s mustard goes green | Skittles promotes ‘uncomfortably soft’ gummies

Daily Dive

May 22, 2026 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Marketing Dive’s Studio

How Brands Scale Global Translation

More than half of internet users prefer non-English content. Discover how brands use AI to maintain consistent voice across languages in this webinar.

NOTE FROM THE EDITOR

Marketing Dive will not publish a daily newsletter on Monday, May 25, in recognition of Memorial Day. We'll be back in your inbox on May 26.

In the meantime, learn more about where Nike’s marketing comeback is struggling — and where it can still win — or catch up on what marketers need to know about Google’s latest upgrades to AI search ads.

To support our original journalism, please consider sharing our newsletter with your colleagues and industry peers. Send them this link to get them subscribed:

https://www.marketingdive.com/signup/insiders/?signup_referred_by=686da8bc10cf7eba6b0ca658.

As always, thanks for reading.

Jessica Hammers
Senior Editor, Marketing Dive
Email

French’s mustard goes green as part of ‘Minions & Monsters’ tie-in

A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign.

Column

Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies

TBWAChiatDay updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.

Manischewitz celebrates Jewish matchmaking with reality dating series

The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.

Why customer rewards beat discounts every time

See how reward-based promotions increase engagement, improve data quality and grow customer lifetime value across every interaction. Download the ebook.

Q&A

Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing

The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.

Google upgrades AI search ads: What marketers need to know

A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.

Navigating the AI Discovery Shift: Measurement Gaps

AI search is reshaping customer discovery. Learn how enterprise teams are investing in AIO solutions to connect discovery to business outcomes in this webinar.