Google’s ads biz gets boost from World Cup hype, Gemini improvements; World Cup advertising numbers reflect diversifying sports marketplace; From Yamal to the mall: How American Eagle is going back to school
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Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.
Over half of internet users prefer non-English languages, yet brands struggle with consistent voice. Discover how AI solves translation challenges and what leading brands use in this webinar.
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