How Gen Z is reshaping holiday marketing — and what brands can do about it; Creator ad spend to reach $37B as marketers turn to AI for scale: IAB; Target to launch ChatGPT app with multi-item baskets, fresh food; Carnival combats screen-induced ‘fun deficit’ with new brand platform
While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the creator space, concerns remain.
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