Cava experiments with social-first marketing via dating microseries; Pinterest expands into CTV advertising with TvScientific acquisition; How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push; WPP Media enriches influencer offering with YouTube creator data deal
This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities.
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The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.
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