Instacart unveils clean room solution in latest bid to CPG advertisers; Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call; Why Lego turned the Sphere into the Death Star to showcase innovation; Miller Lite centers IRL social interaction with new creative platform
Jan. 8, 2026
| This week’s mobile news and insights for marketing leaders
NOTE FROM THE EDITOR
The role of the CMO continues to evolve, with leaders expected to juggle more than ever. Learn how marketing executives are balancing the demand for short-term results while supporting long-term brand health during Marketing Dive’s virtual CMO Summit on Feb. 25 at 12 p.m. ET.
During the half-day event, attendees will hear from marketing leaders from major consumer brands, agency executives, analysts and other industry executives as they discuss key areas like artificial intelligence, social media and other growth channels. The event is free to attend.
Those interested in securing their virtual seat can register using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.
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