Doing the right thing doesn’t always come with a reward. But when it also results in 16% higher sales? That’s a no-brainer. 

When more of your audience can see themselves in your marketing… when more of your audience can even access your website or content… it's only natural that it leads to more conversion.

Inclusive marketing is more than just hiring diverse models or using rainbow logos once a year, and the brands that do it right are definitely reaping those rewards.

My colleague, Flori Needle, explores new data on inclusive marketing, plus expert insights on how you can develop an inclusive strategy. 

In today's email: 

• The 2025 State of Inclusive Marketing Report 
  
  
• Master the art of going viral on LinkedIn
  
  
• Real-life examples of recession marketing tactics

|   Inside Scoop

This week, my colleague Flori Needle covers new survey data on inclusivity in marketing, plus advice from experts like Danisha Lomax on folding inclusivity into your strategy. 

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice.

The study results tell me that inclusive marketing resonates with consumers. It shows them that marketers understand their needs, how to meet them and care about their experiences. It's also clearly good for business.

Despite this, inclusive marketing isn't a commonplace practice. So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it, and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy.