Is it that time again? Seems like every few months, some expert declares that blogging/SEO/email/insert-channel-here is dead. 

It’s been that way for decades, yet somehow, between seismic shifts in Google results and the rise of AI tools… it just feels different this time. 

So my colleague, Martina Bretous, went in search of what the data — and marketing experts from various industries — have to say about the effectiveness of blogging. 

In today's email: 

• What data and experts say about blogging in 2025
  
  
• The new rules of email engagement
  
  
• How brands can beat trend fatigue

|   Inside Scoop

This week, my colleague, Martina Bretous, examines survey data on blogging and speaks to experts about the future of the channel. 

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”

It's a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate.

To get a clear answer, I turned to marketers across SEO, content, and digital strategy to find out whether blogging is still worth the investment. Here's what they said.

Are blogs dead?

According to marketers, not even close.

Blogs aren’t just alive — they’re evolving. According to HubSpot’s 2025 State of Blogging report, half of marketers say they saw better ROI from blogging in 2024 than the year before. And nearly half plan to invest even more in 2025.

65% of marketers work for companies that maintain blogs, and most publish content multiple times a week. Even more telling, 93% of marketers say blogging is still important — or very important — to their strategy.

And when it comes to budget? Nearly three-quarters of marketers put more than 10% of their marketing spend into blogs. That kind of investment speaks volumes.

But the way we blog is changing fast. Over 90% of marketers now use AI tools somewhere in their workflow, and Google’s AI Overviews are already reshaping how — and if — blog content gets discovered.

The bar is higher than it’s ever been, but the payoff is still there for those willing to meet it.

Curious how blogs hold up against other marketing channels? Hear from experts like Ross Simmonds, Neil Patel, Brian Dean, and even HubSpot’s own marketing team inside.