I've been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter. These tools aren‘t just speeding up the grunt work. They’re helping me create content that stands out in a sea of generic content.
Here's some tips on how I've grown my newsletter, FutureTools, using AI:
Lead magnets
Here’s a quick marketing refresher: A lead magnet is a valuable freebie that encourages people to fill out a form with their info. I’ve found that building high-value lead magnets with AI encouraged people to sign up for my newsletter.
For example, I can take some of my YouTube tutorials that reach really valuable concepts, have them transcribed, and pull those transcriptions into Claude or ChatGPT. Then, I can ask it to make the transcription read more like an e-book or a blog post. This gives me a PDF that can be used as an opt-in offer to get people to join my newsletter.
I get a new subscriber for my newsletter, and the person who filled out the form gets value right away. It’s a win-win.
Outlining
If you don’t have a newsletter yet, it’s easier than ever to get started thanks to AI. Chatbots can help you with the outline, even if you want to write it yourself. That’s especially true for curation-focused newsletters.
Since I write in the AI niche, for example, I can go and find seven of the biggest news stories in the AI world for a given week. I take those stories, plug them into Claude or ChatGPT, and then tell it to outline a newsletter that features all of those big stories.
I can also feed it some of my past content, so that it will write in my style. When I’m pressed for time, I can quickly create a newsletter that sounds like me and covers important trends. Beyond that, outlines help me add my voice while keeping my newsletter on track. The result is a valuable newsletter that sends consistently.
