Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.”
What can you infer about the person behind that line? Are they funny or serious? Cheerful or dour? Pleasant company or a total bore?
As a writer, part of my job is to express myself through words. And the choices I make to create that expression become my voice. Perhaps you hear it in your head as you read this paragraph.
When you know to look for voices, you’ll see them everywhere: in writing, in video, in your very interactions with others. And in business? Your brand’s voice plays a huge role in helping you connect with the world and your consumers.
Brand voice can help you underscore authority, boost playfulness, or reach directly into the hearts and minds of your buyers. Done well, there’s resonance — your voice clicks with your buyer. Done poorly? Buyers flee, and brands struggle to survive.
