How to create AI prompts that eliminate bias and increase conversions
by Sonia Thompson
As an inclusive marketing strategist and consultant, I am trained to recognize bias when I encounter it. Whenever I review materials and campaigns for clients, I evaluate whether bias, cultural insensitivity, or inappropriate messages have crept into the communications.
Many marketers don’t pick up on biases AI produces, which could prove detrimental to marketing efforts and brand reputation if published in the market.
To help you use AI more responsibly and effectively, I’ve created some prompts to help you cut out bias.
How to Get AI to Help You Identify and Remove Bias
While AI systems can inadvertently perpetuate biases present in their training data, they can also serve as powerful tools for detecting and mitigating bias in human decision-making processes.
By leveraging AI's ability to analyze patterns and flag potential inconsistencies, you can create more objective evaluation frameworks and uncover blind spots that might otherwise go unnoticed.
Give the Right Context
Start by providing your AI tool with clear context about its role and perspective. Specify exactly what persona or expert viewpoint the AI should adopt, and define the particular lens through which it should analyze your content when giving feedback.
Right from the beginning, I like to tell my AI collaborators that it is a highly skilled, inclusive marketing strategist.
That works from a general standpoint for reviewing content on the whole and for broader audiences. However, if you want to be even more specific about the type of feedback you are looking for, tweak the context for that point of expertise.
Let’s say you want to understand whether an ad has bias toward consumers over the age of 50. You can prompt your AI companion to review the content through the lens of a marketing expert who has expertise in that consumer base.
