Relevance Before Brevity (3m40s) Leslie thinks of concise writing as being first relevant information, and secondly delivered with brevity. That order matters, and she explains why.
Action Trumps Context (7m34s) Leslie believes support teams should favor information that helps people take action, above providing deeper context. Both are important, but “Do” matters more.
The 10% Game (15m34s) Leslie runs this simple game in training sessions: Take an answer you’ve written and lose 10% of the words. Mostly you can do that without changing the scope of your answer at all.
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