Hey all,

Hope the week treated you well.

Between wildfire winds, an unhinged World Cup semi-final, and humidity that’s been treating the East Coast like a sauna, it’s been a week. We’re taking the weekend off to recover. You should too.

Here’s what’s been happening on our end:

1. Argentina Advanced (And So Did Our Office Chaos)

Two people on our team are diehard Argentina fans, and Wednesday’s extra-time win against England turned our office into a small, loud disaster. Worth it.

2. Fresh From Cosmoprof

Matt T. just got back from Vegas - home to Cosmoprof, one of the biggest trade shows in beauty and personal care. New formulas, new packaging, new vendors. A few things might show up in future Huron products (and perhaps some sooner than you’d think).

3. The Science of the Summer Poof

Let’s talk about the frizz. It’s humid everywhere right now. We hit 90%+ in Texas two weeks ago, and NYC isn’t much better. Here’s the actual reason your hair poofs instead of just going flat: each strand absorbs moisture at a different rate depending on its porosity and heat damage, so instead of your hair moving as one unit, individual strands bend and expand on their own schedule. That’s the “poof.”

Good news: Hair Clay holds through it anyway — all-day, strong hold, built for exactly this kind of weather.

4. A Free Travel Duo, While It Lasts

Every order $75+ this weekend comes with travel-sized Shampoo and Conditioner in a leakproof silicone bag. Good for a weekend away, or for the moment you remember hotel shampoo is not to be trusted. Grab yours here.

Have a good weekend

- matt