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A limited release of 100 graphic T-shirts celebrating two of Soho’s vibrant community today, both featured in the McQueen Autumn Winter 2025 Pre-collection campaign.
Captured at The Coach & Horses — an iconic 1950s hub where counterculture and tradition became enmeshed.
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The lens turned on the characters of Soho today:
SOHO GEORGE
A Soho legend and local personality defined by his signature tailored style featuring bespoke pieces made by local tailors.
FLORENCE JOELLE
A resident jazz and blues singer and a well-known personality in the Soho scene, Florence performs locally every Friday and is known for her retro-inspired style.
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