Hi there, Melker here – founder of Wyde.
When I was younger, I had chronic pain in my feet. No shoes worked, and I simply thought you had to suffer through weeks of blisters and discomfort until the shoes "broke in."
Whether it was sneakers, tennis shoes during my competitive years, or sandals in the summer – the feeling was the same: I always couldn't wait to take them off.
About 6 years ago, I discovered "barefoot shoes." Suddenly it felt like freedom – I had finally found the answer.
But I quickly realized the problems. They weren't wide enough. They didn't allow proper positioning for the big toe. They were extremely thin – which works in theory for a small number of people, but not for the majority of us walking on today's hard, flat floors.
And most of all: they didn't look good. Cheap materials, dated design – I didn't feel at home in them in my social settings.
That's when my brother Rasmus and I decided to create something new. He brought all his knowledge as one of Sweden's leading physiotherapists and foot experts. I brought my experience from the fashion world (and the pain from shoes).
The result was Wyde Footwear – sneakers that both look and feel like the future for your feet.
Today we're in over 70 countries. But the journey has only just begun. And we need your help to change the entire shoe industry.
My current favorites are Nova Beige/Green and Maia Brown.
See you out on the streets! 😊
/ Melker Svärd
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