Hi friend,

I just returned from a global beauty conference and here's what I think the industry is getting wrong. From the Oura Ring founder to the world's top plastic surgeons, the sharpest minds are still circling around K Beauty's quick fixes, but I'm seeing the undercurrent of a new uprising: Ayurveda in the mainstream. There are learnings I WISH I knew about in my 20's and 30's so don't miss these. Before I get into it, don't miss theFREE Jasmine Mist while supplies last with orders $150+.I've kept this one low key so only you know about this! Here's what I leraned:

Instead of big transformation treatments, plastic surgeons are suggesting clients want to look like themselves, but better. They are focusing on skin quality (radiance, clarity, elasticity) rather than just lifting the skin. Its the quality of the skin that matters too, not just the position. At RANAVAT, this has been a core part of our innovation philosophy. Here is your cheat sheet to enter the new era of skincare and how I believe the industry will shift:

1. Elasticity + Firmness are no longer for 40+ crowd only. Collagen loss starts at 25+, we shouldn't wait to add a firming serum.

2. Vitamin C is the stone ages. Instead of using a simple anti-oxidant for dark spots, start using a comprehnsive serum (the Brightening Saffron Serum) to target the prevention AND correction of dark spots and that targets fine lines too.

3. Prevent + Repair. Keeping your skin looking healthier longer means you need to do everything to protect it.Wear our SPF daily - it doubles as a radiant primer + 50+ protection.

4. Hydrate: The easiest way to look healthier is to keep your skin hydrated at all times. Keep a Jasmine Mist in your bag all summer long to refresh your skin.

Please let us know if you have any questions, I'm here to provide personalized guidance on how to layer everything perfectly! Shop Now

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With gratitude,

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