Hi friend,

The Kholapuri chapals from Prada (a traditional Indian sandal) or the new Fendi bags with hand embroidered Gujarati mirror work were flooding my feed. These days, international luxury brands are lifting the veil on their craftsmanship and inspiration and often times, it's Indian artisanship that likes beneath. Using Indian Craftsmanship is not new. Revealing to the world that all along Indian hands were a part of high fasion is. Just like those hand sewen Fendi bags where it's generational knowledge and skill that drives its beauty, the same is true for RANAVAT. Each production is superfized by an Ayurvedic doctor where the ingredients are freshly ground. For theSaffron Serum, our production isn't a few hours, it's a 10 day process where we slowly infuse the intrients into our oil formula to keep them most active. When you pay $135 for our saffron serum, you are paying for a high quality oil that was hand-infused and blended by Ayurvedic doctors in India where quality control is beyond strict, but their years of expertise is honed for each batch. Most high end serums on the market are water-based with extracts which means water is the main ingredient. Ayurveda believes Oil the lipids in oils are healthy for our skin and allow for deeper penetration of actives. Trust me, there's a reason for every single element of each product we make and create.

The hard part of all of this is that we're not Prada or Fendi. We're an authentic Indian-founded brand sharing my own culture and identity. My goal with RANAVAT is to have that same reputation for excellence - but always authentically share the beautiful hands that make it so special. In a world of mass-procduced products that are hyped for virality, there's something so special about RANAVAT,

Some tips: Layer the Bakuchi Serum + Saffron Serum for the most glowy glass skin

Don't go into summer without our Jumbo SPF - our Mineral Sunscreen has been getting the most rave reviews and keeps selling out.

Feel free to reply to this message if you want to chat more about this topic- let's keep the conversation going! I'm also including this photo of the vanity bag b/c its still for purchase and is so stunning!

Best,

-Michelle

With gratitude,

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