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SAY 'ELLO TO
MINI ICON DROPS.
Hi Brand,
These eight special editions dominate the road and the conversation. Driving a MINI Icon means you choose to move through the world differently, from back roads to pick-up lines. The Victory Edition and Red Line Edition have already dropped, but keep close to be one of the first to catch what's next.
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03 OF 08
AVAILABLE NOW
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THE MINI PAUL SMITH
EDITION
Two British icons come together and turn art into motion. The Paul Smith Edition is available as a Cooper 2 Door, 4 Door, and Convertible.
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04 OF 08
DROPPING
JULY 2026
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COOPER HERITAGE EDITION
The Heritage Edition captures the swagger and global icon status of MINI's present, past, and future.
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05 OF 08
DROPPING
AUGUST 2026
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ROOFTOP EDITION
The Rooftop Edition revives MINI's iconic contrast roof in bold colors, painting the way for drivers to own their personal style from top down.
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MINI Takes the States is back and better than ever, with a remixed format organized into three weekend-long rallies in California, New York, and Florida. We're stopping in multiple cities along each route, so register for the whole weekend or just come for the day! Either way, bring a friend and prepare to meet MINI models (and the fellow owners who love them) out on the road.
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CALIFORNIA
Oct. 2 | Monterey
Oct. 3 | Sonoma
Oct. 4 | Lake Tahoe
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NEW YORK
Oct. 23 | Buffalo
Oct. 24 | Syracuse
Oct. 25 | Lake Placid
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FLORIDA
Nov. 13 | Fort Myers
Nov. 14 | Miami
Nov. 15 | Key West
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SCHOOL OF HARD TOPS.
Looking to get ready for MINI Takes the States? Want to push MINI's limits — and your own? Enroll in the MINI Driving Experience and take the wheel. Located in Thermal, California, and Spartanburg, South Carolina — the track is waiting.
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Brig Currie at the MINI Dealership, 2002
1 Million MINIs.
25 YEARS IN THE U.S.
A MINI Interview with brig currie.
We sat down with Brig Currie, Pre‑Owned Manager of MINI of Peabody and MINI of Bedford, on selling the first MINI in the U.S.
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What was the feeling when MINI first arrived in the U.S. in 2002?
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We had probably 100 red and yellow MINIs driving all over San Francisco during the launch. People were turning their heads saying, "What are these!?" The energy was incredible. I had never driven a car that handled anything like it.
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You've sold tons of MINIs over the years. What sets a MINI owner apart?
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What sets our customers apart is that they aren't here to buy a car to just get them from point A to B. They want something playful with unique styling.
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READY, SET,
MINI.
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