Hi Brand,

‌

The thrill of getting behind the wheel of our newest models, like the John Cooper Works Hardtop and Countryman SE ALL4, is an experience like no other. So fun, in fact, that your second favorite F‑word just might slip out.

AFTER ALL, THIS ISN'T YOUR TYPICAL DRIVING EXPERIENCE.

Come and meet MINI at the BMW Ultimate Driving Experience — taking over stadiums across the country — and carve some corners in the newest MINI models, guided by our expert instructors. This thrill‑packed event includes off‑track driving on our Street Tours, as well as interactive displays. In select cities, an autocross course will be available. So clear your calendar and get ready to unleash your inner daredevil.

Not nearby? Follow the link below to see the full schedule and find out if we're coming to a city near you.

This year, MINI pulled up to spring’s most anticipated events like the scene-stealing showstopper that it is. From the Masters to the Kentucky Derby and even poolside at Miami Swim Week, MINI was the life of the party.

‌

In partnership with Sports Illustrated, we united two legendary brands for a bold and especially cheeky event. Get it? That same unapologetic spirit took center stage at the New York Auto Show, where MINI turned a typically buttoned‑up event into an invitation to have a little fun. By challenging employees of other auto brands to test‑drive a MINI using our competitors’ own taglines, we put an irreverent, witty twist on the traditional car show scene in a way only MINI could.

‌

Whether we’re hitting the track, recharging by the pool, or punking the automotive world, MINI is committed to making every appearance more exhilarating, fun, and, of course, unexpected.

They've aced their tests — now ace their grad gift. With luminous black accents, two limited‑edition colors, and packed with a suite of safety features, the Oxford Edition is a lesson in street smarts. Reserve yours now before they're gone. Only limited quantities are available.