Every month, Mixpanel gets smarter and more powerful so you can make better product decisions, faster. From a major acquisition, to Mixpanel feature flagging, there’s plenty to be excited about this month. 

Let's take a look:

We’re thrilled to announce that Mixpanel has acquired DoubleLoop! DoubleLoop’s AI-powered metric trees accelerate the process of surfacing and structuring the metrics that matter — aligned with strategic priorities, company goals, and market context.

By bringing DoubleLoop into the Mixpanel family, we're looking forward to helping you move from strategy to impact faster than ever.

Read the full announcement here.

Releasing features shouldn’t be risky. With Mixpanel Feature Flags, you can ship continuously and launch with confidence: release on your schedule, target the right users, and roll back instantly if something goes wrong.

Feature flags make it easy to:

• Run experiments, betas and early access programs by targeting specific cohorts.
• Decouple deploy from release so engineers can ship code safely in the background.
• Reduce risk with gradual rollouts and kill switches.

Alongside Experiments Reporting, you can now run experiments end-to-end, entirely inside Mixpanel: quickly scale your experimentation program, validate ideas with real data, and keep improving every release — without adding another tool.

Learn more in the blog announcement and support docs. 

*Feature Flagging and Experiments Reporting are add-ons for the Enterprise plan. Connect with your account team to learn more.

What if you could talk to your data using natural language? Now, you can with Mixpanel Model Context Protocol (MCP) beta. This powerful new capability puts insights in everyone’s hands — no more waiting on analysts or dashboards. With the Mixpanel MCP server, you can:

• Analyze complex data (i.e, events, funnels, etc.) through AI interfaces
• Reduce time-to-insight from a matter of minutes to seconds
• Combine data easily from different sources to find potentially missed correlations
• Empower non-technical teammates to ask questions and take action

Learn more in the blog announcement and support docs.

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