Everyone knows loyal customers are a brand’s greatest asset. But actually driving strong loyalty that not only stands the test of time, and grows stronger year-over-year, can remain elusive to even the most advanced brands.

Marketers rely on points and perks for loyalty members. The only problem is, every brand under the sun is doing the exact same thing. But the solution isn’t to delete these tactics, it’s to enhance them with personalization:

• Keep the fun mnemonic DART in mind, AKA strategic data, flexible assets, and campaign rules for an engaging experience you can put to the test.
• Choose personalized stats that customers actually care about in member summaries and put them above the fold, just like Citi did.

• Trade promotions-only banners for evergreen options that dynamically adapt based on behavioral data and waterfall logic. Case in point: Bath & Body Works.

Bump up engagement amongst loyal customers fast, with our top three quick-wins:

• Gamification. To customers, there’s something magical about a scratch-off that doesn’t involve coins they don’t have and messy gray bits littering their desk.
• Seasonality. If there’s a campaign customers love, just refurbish it for the current season by adding a springtime refresh or a sunny summer makeover.
• Pre-Builds. Get ahead by using templates for campaign tactics that loyal customers have loved in the past.

Looking for results—and fast? Check out our One Year With Movable Ink lookbook, which uncovers how Amazon Fresh, P&O Cruises, Pandora Music, and many more drive speedy success.