The Inkside Scoop: Automation, Augmentation, AI Agents…What’s Next?

Issue 18 x July 2025

Automation, Augmentation, AI Agents…What’s Next?

Hands-Free Marketing

Every marketer and their mother has embraced AI. But if you’re a marketing leader, following the crowd isn’t how you’re going to propel your business ahead of the competition—early adoption is the key to smarter, sleeker, and more effective marketing campaigns.

That’s why we’re sharing new news this month. We’ve got a sneak peek into the next phase of AI, along with how you can implement it ahead of all your peers.

Where AI Is Headed

To escape low financial gains and engagement plateaus, marketers need to become trendsetters. That means setting your campaigns on autopilot according to set parameters—think quiet hours, frequency caps, send times, audience criteria—and even speeding up content and subject line personalization.

And it’s not just speed that smarter AI models unlock. Early adopters see 25% higher revenue per send from email content, and a 15% lift in clicks from Subject Line Generation and Prediction models—all with 30% lower send volume to stave off unsubscribes.

Lead the pack with automated, agentic campaigns. Get the know-how from the eBook.

Covering All Your Bases

What about channels beyond email? Will personalized inbox experiences fall flat once customers switch to mobile?

No longer. AI is debuting for SMS, MMS, push, and rich push, allowing brands to stay in step with customers 24/7. And as an added cherry on top, marketers can also extend their reach by bringing behavioral-level personalization to new frontiers like RCS, WhatsApp, and web. By applying tried-and-true tactics to new channels, marketers can look forward to the boost they already enjoy in email.

Summer Forecast

Sand, sundaes, and sandals aren’t all that customers are thinking about now that the warmer weather is here. Ride the same wave as customers by keeping these major trends in mind:

Spend, spend, spend. During the summer months, customers are more likely to make a purchase. So be sure to make the most of the moment by personalizing your promotions.
Save, save, save. Unfortunately, the above doesn’t apply to all customers. In this snip-snap economy, marketers will have to adapt their language and product framing to keep customers faithful.
Loyalty, loyalty, loyalty. You don’t want your customers to think of you as just another summer fling. Use this season to strengthen the customer-brand relationship with personalized plays and gamification.

A brand that’s perfected their seasonal campaigns? Bath & Body Works. Turn their learnings into your most successful summer campaign.

Marketing Moments to Watch

Chicken That Breaks the 4th Wall: The snack wrap is back, even if the Instagram post wasn’t blessed by legal at the golden arches.

Finding Your Sole-Mate: If you aren’t choosing your life partner based on their shoes, what are you even doing?

Subtle Subtext: In a sharp veer from instant Tik-Tok culture, American Eagle is hoping to slow down and connect with customers via Substack (blogging for Gen Z).

OOH: Scoot over boring billboards, we want massive logos and erasable backgrounds only.

Upcoming Events

How the NHL Delivers Real-Time Fan Engagement at Scale - Webinar

The iconic NHL knew it was time to trade static, batch-style messaging for personalized campaigns that score with customers every time. We're talking:

Deliver 33+ dynamic versions from a single message
Create custom events and live data feeds for hyper-relevant communications
Engage fans across email and SMS in real-time

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