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Introducing your caffeine shot of marketing news—quick, to the point, and just enough to make you look dangerously up-to-date in your next meeting. Here’s what’s haunting the headlines this week.
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Peak season’s heating up. Adobe’s calling it: holiday e-commerce will hit $253 billion, with more than half of shoppers using AI to hunt deals. Translation? Your customers are wielding AI like a Black Friday superpower. (Adweek)
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[ Beat The Peak ] [[https://movableink.com/lookbooks/beat-the-peak-guide?utm_source=insights&utm_medium=email&utm_campaign=2025_10_blog_halloween&utm_content=wc_2025_10_ink_drop]]
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Heinz goes goth. Forget ketchup “blood.” Heinz just launched Mayo Halloween—a black-garlic mayo inspired by classic horror flicks. It’s spooky, campy, and somehow… appetizing? (MarComm News)
⚡ Get inspired: Grab your candy and browse through this blog that breaks down how to turn the $13.1B Halloween season into real loyalty.
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| Pillsbury’s AR-mansion moment. The Doughboy turned 60 and threw open his (augmented) doors. Scan a package, tour his house, buy nostalgic merch, or find his “Modern Doughhouse Revival” on Zillow for one million biscuits. (Marketing Dive)
⚡ Get inspired: Nostalgia meets novelty—see how one brand brought cinematic storytelling to life with personalization that kept audiences coming back for the sequel.
| | | | AI’s at the register now. Walmart, Etsy, and Shopify are partnering with OpenAI so you can shop through ChatGPT. Welcome to “agentic commerce,” where your next purchase might come from a chatbot that knows your taste in socks. (Adweek)
⚡ Get inspired: This case study shows how AI can turn personalization into pure performance—fewer maybes, more moments that convert.
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More from the blog
More from the blog [[https://movableink.com/resources/blog?utm_source=insights&utm_medium=email&utm_campaign=2025_10_blog_halloween&utm_content=wc_2025_10_ink_drop]]
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TL;DR: spooky sells, nostalgia still rules, and AI isn’t coming for your job—it’s just speeding up your cart.
Go on, grab a mini Snickers and plot your next campaign.
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