More from the week

Snapchat opens a luxury winter village. Chopard, Lancôme, and Boss opened virtual boutiques inside Snapchat’s new shoppable AR world, complete with digital storefronts that mimic the IRL holiday shopping experience. Gen Z’s craving for in-person interaction without leaving the couch? Very that.

⚡ Get inspired: When every shopper’s journey looks different, personalization keeps the experience feeling real. See how Hibbett used AI to rebuild their entire content calendar — and lifted conversions by 40%.

Burger King dives into Bikini Bottom. The new SpongeBob collab goes full multiverse: a Krabby Whopper (square bun included), themed sides, toys, and experiential takeovers—all anchored by a Paramount tie-in. It’s bright, joyful, and built for fans across generations.

⚡ Get inspired: Want to build worlds that can flex across channels? Autonomous Marketing can help you create campaigns that build, adapt, and optimize themselves.

RC Cola stages a comeback tour. After 40 years in the shadows, the 120-year-old brand is stepping back into the spotlight with a nostalgia-fueled campaign that reminds everyone why RC earned cult status. Turns out the world wasn’t done with old-school cola charm. RC just needed its cue.

⚡ Get inspired: Want a reset without the reboot? This lookbook shows how brands evolve their story within a year.

That’s the drip.

If these campaigns prove anything, it’s that there’s plenty of room to surprise people, even in the busiest season of the year. Keep chasing the ideas that feel a little daring— they’re the ones that tend to stick.