Hot off the Ink Drop

Some ideas should not work on paper. And yet, here we are….

These are our favorite marketing moments so far this month.

Cheetos, Nickelback, and Megan Thee Stallion commit fully to the bit. A Flamin’ Hot Dill Pickle collab with a rock band and a rap feature is exactly as chaotic as it sounds. It works because it does not try to make sense. It just leans all the way in.

⚡ Get inspired: The goal isn’t always to do more. It is to do what works, at scale. This blog breaks down how automation keeps content relevant in real time so your team can focus on the ideas that convert.

Pokémon marks 30 years by meeting the moment at full scale. A massive out-of-home display celebrates the milestone in a way that feels proportionate to the impact. No overthinking. Just showing up at the level people expect.

⚡ Get inspired: Reach is getting harder to earn, and relevance is what makes the difference. We’re joining this webinar with MoEngage and Tealium to explore what 40 billion marketing messages reveal about engagement in 2026, from the cost of generic messaging to where personalization is creating the biggest gap.

More from the week

Fanta and Xbox turn a collab into something you can interact with. Limited-edition packaging is just the start. Each can unlock challenges, rewards, and in-game moments, turning a static product into an ongoing experience that evolves well beyond launch.

⚡ Get inspired: Great ideas move faster when the workflow holds up. Our latest product updates show how to go from raw data to live, personalized content without getting stuck in formatting, fixes, or rebuilds.

Billie builds a product story that matches its point of view. The “Billie Lab” turns product design into a full world, playful, surreal, and clearly made with its audience in mind. It’s not explaining the difference. It’s showing it.

⚡ Get inspired: The best systems give you time back to focus on the work that increases performance. This lookbook shows what brands can accomplish in 12 months when they focus on repeatable wins instead of one-off builds.