Hot off the Ink Drop

Ah, April. Everything’s waking up. Trees, patios, and apparently, marketing teams.

Here are some of our fave campaigns from the last couple of weeks.

Jeep made silence the whole point. The 2026 Cherokee Hybrid campaign, "Let the Wild Stay Wild," features rare wildlife footage captured by conservation photographer Patricia Homonylo, made possible because the vehicle barely makes a sound. The quietness is the feature, and the campaign builds an entire world around it.

⚡ Get inspired: BOYLE Sports took the same one-thing-doing-a-lot approach to email. Real-time odds, personalized balances, progress trackers, all running from a single Movable Ink setup without a manual rebuild in sight. Here's how one build powered hundreds of outcomes.

Chili's dragged McDonald's to court. The chain restaurant set up a pop-up "Big Crispy Food Court" right next to a McDonald's in New York, handed out free meals, and invited people to serve as the jury. Court TV anchored the whole thing.

⚡ Get inspired: That kind of creative sharpness gets even better in a room full of people building the same way. Think Summit NYC is June 16-17, and it's where marketers who take their craft seriously tend to show up.

More from the week

Brooks Running tapped Cynthia Erivo and went global. After record growth in 2025, Brooks expanded its CMO's role to shape a global brand vision. The new campaign starring Cynthia Erivo is the opening move. Brooks has always earned its following through community and performance credibility, and now it's scaling that foundation internationally.

⚡ Get inspired: Owned channels are the clearest path to staying close to customers as you scale. The Current State of AI in Retail gets into how brands are using them to deliver experiences that still feel relevant at the individual level, even as the audience grows.

Zendaya and Spike Jonze went full dream sequence. "Shape of Dreams," the new spot for On's Zendaya co-created collection, is exactly what you'd expect from that pairing: surreal, fluid, visually striking. The film treats the creative process as something alive and evolving.

⚡ Get inspired: Having a strong creative idea is one thing. Having the bandwidth to actually execute it is another. This blog breaks down how to personalize at scale without your team absorbing all the production weight, so the ideas that deserve real attention actually get it.